Please help me by choosing one of the following and writing about it as I say.?
Draw up a marketing plan for any 1 of the following :-
a) a new breakfast cereal
b) a new chocolate bar
c) a range of sports shoes
d) a new computer game
computer game
audience: men aged 14 – 28
average price $100
average margin 60%
allowable marketing cost 15% of margin = $9 per customer
target customers 100,000
budget = $900,000
where are they?
They’re online.
Create banners and a site with demos
Seed blogs and other sites with “cool game”
Tease out scenes gradually
Stick videos on youtube
Release cheats to get people onto it
etc
etc
etc
Talking Golf Ball – “Vacation” TV Spot – Ross Bridge
